How I work
Self-motivaded: able to work in a fast-peaced environment. Objective driven through action.
People-first: empathize with others, listen and understant situations to take actions considering not only numbers but also humnas.
Be better than yesterday: a positive mindset to improve every day and make a lasting impact.
My Journey
Head of Growth
FC Barcelona
Marc 2024 - Now
#Leading a team of marketing specialists for carrying out loyalty campaigns.
#Maintain and scale a high-performing 10M user CRM international database strategy.
#Conduct A/B testings to identify and capitalize on new markets and acquisition channels.
#Collaborate with product and marketing teams to drive product-led growth initiatives.
Product Marketing Manager
Kantox
Jul 2022 - Feb 2023
Working on a digital project developing the first product marketing plan for Kantox:
#Defining the role of a product marketing manager;
#The goals and main KPIs for a product marketing strategy;
#The product pillars that define Kantox's software: automation, visibility and control;
#1 year vision roadmap for the main product marketing projects;
#Launching the first 360 degrees product marketing campaing in 5 languages across the globe.
Product Owner
Stradivarius, Inditex
Jul 2020 - Jul 2022
#Lead a team of front-end developers, QA profiles and UX/UI designers.
#Plan and prioritize backlog and development for products and new functionalities.
#Deliver amazing features by writing user stories and requirements.
#Lead the planning product release plans and set expectation for delivery.
#Measure and definition of Product KPIs.
Product Marketing Manager
imagin, CaixaBank
Ago 2017Â - Jul 2020
# Owner of a product line available for more than 3M app users.
# Project management (including planning, scope and budget management) of the multiple stakeholders (analysts, developers, creative agencies and other company departments involved).
# Periodically reviewed and optimize processes with an agile methodology.
# Briefing and conceptualization of online advertisement campaigns (desktop&mobile) from scratch.
Marketing Intern
Hartmann Group
Oct 2015 - Sep 2016
# Digital content development (brand & above brand, internal external), leveraging available information to ensure bringing value-added omnichannel tools to our customers.
# Define content tagging plan to optimize effectiveness of customer touch points journeys.
# Use content management systems to analyze impact and user’s engagement metrics.
# Benchmarking and trend analysis.